Smart Consulting: A New Era of IT Consultancy

Joana Júdice's Award-Winning Web Design Revolutionizes IT Consultancy

Smart Consulting, a global IT consultancy, sought to distinguish itself in a competitive market. The solution? A smart, minimalist, and highly interactive web design, conceived by the talented Joana Júdice. The design's guiding principle was to "Be Different, Act Differently, Think Outside the Box!" This ethos is reflected in every aspect of the website, from its streamlined interface to its clever use of illustrations.

The website's unique features include a menu integrated into the company's logo, a design choice that serves three main purposes: to avoid information overload, to encourage users to explore the site by scrolling down, and to reveal the company's story from within its brand. The result is a smart website devoid of unnecessary extras, focusing solely on delivering relevant information in an engaging manner.

The design process involved the use of Illustrator and Photoshop for the visuals, and Wordpress for the development. The Corpress Template was used for the flow and wireframing, which was later adapted to fit the design. HTML/CSS/JS were used for prototyping. The result is a fully responsive web design, compatible with mobile, tablet, and desktop devices, and retina-ready.

One of the key challenges of the project was to find smart ways to discuss serious subjects in a way that would engage both the average user and the experienced developer. The solution? Hidden messages in the code for developers, and a wealth of images, photos, videos, and illustrations for the average user. The design successfully bridges the gap between the tech and design worlds, offering the best of both.

The design's success is a testament to Júdice's innovative approach and meticulous attention to detail. It embodies the spirit of Smart Consulting's brand identity, which is all about being different, thinking outside the box, and, above all, being smart. The website has evolved from its original version, thanks to user feedback and UX research, demonstrating the company's commitment to continuous improvement and user satisfaction.

In conclusion, Joana Júdice's web design for Smart Consulting is more than just a website; it's a smart, engaging, and interactive experience that sets a new standard for IT consultancy. It's no wonder that it was awarded the Golden A' Design Award in 2017, a testament to Júdice's talent and the innovative spirit of Smart Consulting.